Platform Components
Six layers.
End-to-end control.
Campaign Engine
Create and manage reward campaigns with custom rules, triggers, and conditions. Launch in hours, not months. Support for recurring, one-time, and milestone-based campaigns.
Rules Engine
Define exactly when and how rewards are triggered — purchases, visits, sign-ups, milestones, and custom events. Multi-condition logic with geographic and time-based constraints.
Wallet System
Store and manage user reward balances with real-time updates. Multi-currency support, full audit trails, and configurable expiry policies.
Rewards Catalogue
A curated, categorised catalogue of redeemable rewards across cash-like, health, lifestyle, utility, and status tiers. Managed and fulfilled by CareThanks.
API Layer
Connect seamlessly to EMRs, pharmacy systems, mobile apps, and payment rails. REST API with full documentation, webhooks, and sandbox environments.
Analytics Dashboard
Real-time performance data: engagement rates, redemption volumes, cost per action, geographic breakdowns, and campaign ROI — exportable for internal reporting.
Delivery Modes
Reach patients wherever
they actually are.
From smartphone to basic handset, from urban to rural — CareThanks delivers rewards through every channel that matters, in every market.
SMS
DigitalA unique code delivered directly to any mobile number. No smartphone required. Reaches the widest possible audience across all markets.
Rich media campaigns via WhatsApp — the dominant messaging channel with 90%+ penetration in Nigeria. Supports images, instructions, and redemption flows.
Scratch Cards
PhysicalPrinted scratch cards for product packaging, pharmacy counters, and distribution events. No digital infrastructure required on the patient side.
Sticker Labels
PhysicalAdhesive labels applied to product packaging in the supply chain. Seamlessly integrates reward programs into existing distribution without workflow disruption.
QR Code
HybridPrinted on packaging, leaflets, or rep materials. Scan to access campaign — bridges physical distribution with digital redemption and full tracking.
USSD
HybridZero data, any handset. Patients dial a short code to redeem. Critical for reaching rural and semi-urban patients who are not smartphone users.
Reward Units
One currency.
Universal choice.
Instead of managing individual reward SKUs, organisations allocate universal Reward Units. Recipients redeem what matters to them — from the full CareThanks catalogue.
CareThanks handles sourcing, fulfilment, and delivery. Organisations get cost certainty and measurable outcomes.