🏢 Corporate Health
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Maximise benefit ROI.
Measure what matters.

CareThanks gives HR and benefits leaders a programmable infrastructure to drive wellness program participation, reward healthy behaviours, and demonstrate measurable return on every naira invested in employee health.

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The Challenge

Organisations spend significantly on employee health benefits. Most cannot demonstrate whether those investments actually improve workforce health or productivity.

Employee health spend across African corporates is rising — yet participation in wellness programs remains low, benefit utilisation is untracked, and HR has no data to justify or optimise the spend.

1
Low wellness program participation
Gym memberships go unused, screening programs see poor uptake, and EAP services are barely accessed — despite significant investment.
2
No visibility on benefit utilisation
HR teams cannot see which benefits employees are actually using, making it impossible to optimise the benefits portfolio based on real engagement data.
3
No mechanism to reward healthy behaviour
Organisations know that rewarding healthy behaviour drives outcomes — but have no standardised infrastructure to execute this at scale across diverse employee populations.
4
Benefit ROI is unmeasurable
Board and finance teams ask for ROI on health spend. HR has no structured data with which to answer the question.

Use Cases

What organisations
actually deploy us for.

Practical campaigns designed for real healthcare workflows — not generic reward templates.

01
4.7×

Employee Health Wallets

Average ROI on outcome-based wellness reward programs. Each employee receives a Reward Unit wallet — funded by the organisation, spent on health and lifestyle choices they actually value.

Campaign flow
→HR configures wallet allocation per employee band
→Employee receives wallet activation via SMS or HR portal
→Completes wellness actions to earn additional Reward Units
→Redeems from catalogue — gym, pharmacy, wellness, or retail
Channels
HR PortalSMSWhatsAppMobile Wallet
For
All employeesRemote workersField staff
Expected outcome
4.7× ROI measured across participating organisations. Average employee engagement with health benefits increases from 18% to 71% within 90 days.
02

Wellness Program Participation Drives

Reward participation in gym programs, mental health sessions, nutrition coaching, and smoking cessation programs. Measurable by cohort, department, and business unit — with exportable board reports.

Campaign flow
→Wellness program schedule published on employee portal
→Employee registers for session — reward pre-committed
→Attends session; attendance confirmed by provider or QR scan
→Reward Units issued; participation logged by business unit
Channels
HR PortalSMSQR Attendance
For
All employeesHigh-risk health cohortsDepartmental cohorts
Expected outcome
Average 64% lift in wellness program participation within 60 days. Participation data segmented by department for HR reporting.
03

Benefit Utilisation Tracking

Understand exactly which benefits employees engage with. Optimise the portfolio annually based on real utilisation data — not assumptions, vendor pitches, or prior-year inertia.

Campaign flow
→All benefit touchpoints connected to CareThanks via API or CSV
→Employee engagement logged per benefit category automatically
→Monthly utilisation report generated per department
→Annual benefits review uses real data to add, cut, or reweight
Channels
API IntegrationHRIS SyncDashboard
For
HR teamsBenefits managersFinance directors
Expected outcome
Full benefits utilisation map within 90 days. Organisations typically reallocate 15–25% of benefits spend based on first-year utilisation data.
04

Annual Health Screening Campaigns

Drive uptake of company-sponsored health screenings with reward campaigns. Track completion by department and generate compliance reporting for HR — especially useful for regulated industries.

Campaign flow
→Eligible employee cohort identified from HR records
→Personalised campaign sent: "Complete your screening, earn a reward"
→Employee attends screening at clinic or on-site health day
→Completion confirmed; reward issued; compliance report updated
Channels
SMSEmailHR PortalWhatsApp
For
All employeesOver-40 cohortsRegulated industry employees
Expected outcome
Average 91% completion rate versus 34% baseline for unrewarded screening programs. Board-ready compliance reports generated automatically.
05

Mental Health & EAP Activation

Reward employees who access mental health resources, complete stress management modules, or attend EAP sessions — with privacy-preserving trigger mechanisms that confirm engagement without exposing personal health data.

Campaign flow
→Employee accesses mental health platform or EAP service
→Engagement event triggers reward issuance (anonymised)
→Employee receives reward via SMS — no health data shared with employer
→Aggregate EAP utilisation rate visible to HR without individual disclosure
Channels
EAP IntegrationSMSAnonymous Trigger
For
All employeesHigh-stress rolesRemote workers
Expected outcome
EAP utilisation rates increase 3–5× when access is incentivised. Privacy-first design ensures employee trust in the program.
06

Multi-Country Workforce Programs

For organisations with staff across multiple African countries, CareThanks manages local reward currencies, delivery modes, and catalogue options from a single HR dashboard — zero country-level administration overhead.

Campaign flow
→HR configures unified wellness program with country-specific reward values
→Campaign deployed simultaneously to Nigeria, Kenya, Ghana offices
→Each employee receives reward in local mode — mobile money, airtime, voucher
→Consolidated dashboard shows participation across all markets
Channels
Unified DashboardCountry-Specific Delivery Modes
For
Pan-African corporatesMultinationalsNGOs with African offices
Expected outcome
One program, one dashboard, one HR overhead — regardless of how many African markets your workforce spans.

Platform Impact

Numbers that
move the needle.

📈
+64%
Program participation
Average lift in wellness program uptake within 60 days of launch
🩺
91%
Screening completion
Completion rate for reward-incentivised health screening drives
💰
4.7×
Benefit ROI
Average return on outcome-based wellness reward investment
🧠
5×
EAP utilisation
Increase in mental health resource access when incentivised

Common Questions

What teams
ask us first.

QCan this integrate with our existing HRIS or benefits platform?
Yes. CareThanks integrates with major HRIS platforms via API. Employee data, trigger events, and reward issuance can be fully automated without manual HR intervention.
QHow do we protect employee health data privacy?
CareThanks is designed as a rewards layer — it does not store underlying health records. Trigger events can be anonymised, and all data handling aligns with applicable data protection regulations.
QCan we configure different reward budgets per employee band or business unit?
Yes. Reward Unit allocations, campaign eligibility, and redemption limits are all configurable by employee segment, seniority, or business unit.
QWhat does the employee experience look like?
Employees receive rewards via SMS or WhatsApp and redeem from the CareThanks catalogue — no separate app required. The experience is simple enough for the least tech-savvy team member.
QHow do we report on wellness ROI to our board?
The analytics dashboard provides participation rates, redemption data, cost per action, and campaign ROI. All data is exportable for board reporting and finance review.
QCan this be used across multiple African office locations simultaneously?
Yes. CareThanks supports multi-country configurations. Reward values, currency, and delivery modes are configured per market — all managed from a single HR dashboard.

Ready to reward your
workforce and prove the ROI?

Book a demo and see a wellness reward program configured for your organisation size, industry, and African market footprint.

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Other Segments
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