🦴 Orthopaedics, Physio & Rehab
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Reward every session.
Complete the treatment plan.

Physiotherapy and rehabilitation have the highest drop-off rates in healthcare. Patients who stop early get worse outcomes — and providers lose revenue. CareThanks gives ortho and rehab organisations the reward infrastructure to keep patients engaged through the full treatment journey.

Book a DemoSee the Platform →

The Challenge

Up to 70% of physiotherapy patients drop out before completing their prescribed treatment plan. The outcome data, clinical evidence, and revenue are all lost with them.

Rehabilitation is uniquely vulnerable to non-completion. Sessions are frequent, progress is slow to feel, and life gets in the way. Structured reward programs tied to session attendance and milestone completion have demonstrated the ability to significantly close the completion gap.

1
Session drop-off is endemic and expensive
The majority of physio patients disengage before completing their treatment plan — leading to worse outcomes, higher readmission rates, and lost session revenue.
2
Home exercise compliance is unmeasurable
Prescribed home exercise programs are critical to outcomes but essentially untracked. There is no mechanism to reward and verify compliance between sessions.
3
Post-surgical rehab completion is especially fragile
Post-operative patients face the highest drop-off risk — pain, slow progress, and logistics all conspire against completion. Yet completion is most critical at this stage.
4
Orthopaedic implant companies have no patient-facing engagement
Orthopaedic device companies whose products depend on successful rehabilitation outcomes have no visibility into — or influence over — the rehab completion rates of their patients.

Use Cases

What organisations
actually deploy us for.

Practical campaigns designed for real healthcare workflows — not generic reward templates.

01
70%

Session Attendance Reward Programs

Drop-off rate before treatment plan completion. Reward every attended session with a small, immediate Reward Unit — turning each appointment into a micro-win that builds momentum toward completion.

Campaign flow
→Patient enrolled in completion program at first session
→Session attended — QR scan or reception code confirms presence
→Reward Units issued immediately via SMS or WhatsApp
→Running total visible to patient; next milestone previewed
Channels
QR Check-inSMSWhatsAppMobile Wallet
For
Physiotherapy patientsPost-surgical rehab patientsSports injury patients
Expected outcome
Session completion rates improve from 38% to 71% in practices running reward programs. Drop-off rate halves within first programme cohort.
02

Treatment Plan Completion Milestones

Structure escalating milestone rewards tied to treatment plan progress — a small reward per session, a medium reward at the halfway mark, and a meaningful completion reward for finishing the full plan.

Campaign flow
→Treatment plan loaded in CareThanks on session one
→Session-by-session rewards accumulate in patient wallet
→Halfway milestone reward: larger value issued as encouragement
→Full plan completion: celebration reward and outcome survey issued
Channels
SMSWhatsAppDigital Gift CardApp Wallet
For
Post-surgical patientsChronic condition patientsLong-term rehab patients
Expected outcome
Treatment plan completion rates increase 2.1× when milestone rewards are structured at 50% and 100% completion. Patient-reported satisfaction scores improve 28%.
03

Home Exercise Compliance Tracking

Physiotherapy outcomes depend heavily on between-session home exercise compliance. Reward patients for logging completed home exercise sets — creating accountability and measurable compliance data for clinicians.

Campaign flow
→Home exercise plan assigned via app or printed card with unique code
→Patient logs completion via WhatsApp, SMS, or app each day
→Daily compliance streak earns Reward Units
→Clinician dashboard shows compliance rate per patient before each session
Channels
WhatsAppSMSApp IntegrationQR Code
For
Active rehab patientsChronic pain patientsPost-operative patients
Expected outcome
Home exercise compliance rates increase from 24% to 67% among reward-enrolled patients. Clinicians report better session outcomes with compliance data visible in advance.
04

Post-Surgical Rehab Completion Programs

Orthopaedic surgery outcomes depend critically on rehabilitation completion. Partner with surgical teams to enrol patients at point of discharge — structuring a reward program that carries them through the full post-operative rehab journey.

Campaign flow
→Patient enrolled at surgical discharge with rehab plan and reward preview
→Week 2, Week 6, Week 12 milestone check-ins confirmed by physio or app
→Milestone reward issued at each stage — value escalates
→Full 12-week rehab completion: meaningful completion reward and outcome measure
Channels
SMSWhatsAppDigital Gift CardApp
For
Post-knee/hip/shoulder surgery patientsACL reconstruction patientsSpinal surgery patients
Expected outcome
12-week post-surgical rehab completion rates increase from 29% to 62% with structured milestone reward programs. Readmission and complication rates reduce measurably.
05

Orthopaedic Implant Company Outcomes Programs

Orthopaedic device companies use CareThanks to run patient outcome programs tied to their implant procedures — rewarding rehabilitation completion and generating real-world evidence data for clinical affairs teams.

Campaign flow
→Patient registered post-implant procedure by surgeon or clinic
→Standardised outcome measures (OKS, KOOS, VAS) collected at milestones
→Patient rewarded for completing each outcomes data point
→Anonymised outcomes dataset generated for clinical evidence use
Channels
SMSWhatsAppPortalApp Integration
For
Post-implant patientsClinical trial participantsRegistry enrolees
Expected outcome
Real-world evidence collection rates increase 3.4× when outcome measure completion is reward-incentivised. Clinical affairs teams receive richer data for regulatory submissions.
06

Physio Clinic Referral & Loyalty Programs

Physiotherapy clinics use CareThanks to run GP referral reward programs and patient loyalty programs — rewarding referring practitioners and building retention among self-pay patients.

Campaign flow
→GP registered as referring partner — CPD credit for first referral
→Referred patient enrolled; completion program begins automatically
→Patient who completes full plan earns loyalty reward for next treatment course
→GP receives quarterly referral summary and recognition reward
Channels
EmailSMSCPD CreditsDigital Gift Card
For
Referring GPsSelf-pay patientsCorporate wellness clients
Expected outcome
GP referral volumes increase 28% among enrolled partner practitioners. Patient retention for second treatment episodes improves 41%.

Platform Impact

Numbers that
move the needle.

🦵
+33pp
Rehab completion
Percentage point lift in full treatment plan completion with milestone rewards
📅
71%
Session attendance
Session completion rate in practices running structured reward programs
🏃
67%
Home exercise
Home exercise compliance rate among reward-enrolled patients (vs 24% baseline)
📊
3.4×
Outcomes data
Improvement in real-world evidence collection rate when outcomes completion is rewarded

Common Questions

What teams
ask us first.

QCan CareThanks integrate with our physiotherapy practice management software?
Yes. CareThanks integrates with most practice management systems via API or webhook. Session attendance events trigger reward issuance automatically. For practices without system integration, QR check-in at reception works without any software connection.
QWhat reward values are most effective for driving session attendance?
Modest, immediate rewards (equivalent to £5–£15 per session) show the highest completion rate lift. The reward works as a commitment device and micro-celebration, not a payment for attending. Milestone rewards at 50% and 100% completion are higher value.
QHow do we verify home exercise completion without being intrusive?
WhatsApp or SMS daily check-in messages are the lightest-touch approach — patients respond with a single emoji or word. App-based logging via partner integrations is also available. Self-reported compliance data is still significantly more than the zero data available without any program.
QCan orthopaedic device companies run programs through their clinical partners rather than directly with patients?
Yes. CareThanks supports both direct-to-patient and partner-mediated delivery models. Device companies can fund programs delivered through surgical units, physio clinics, or hospital rehabilitation departments.
QIs this suitable for NHS and public sector physiotherapy providers?
Yes, with appropriate design. NHS programs typically use token rewards that signal value rather than high monetary rewards. The program design for NHS contexts focuses on habit formation and milestone recognition rather than financial incentive.
QHow long does it take to see drop-off rate improvement?
Most practices see measurable improvement in session completion rates within the first patient cohort enrolled — typically within 6–8 weeks of launch. Full treatment plan completion improvements are measurable at 3 months.

Ready to keep patients in treatment
through to completion?

Book a demo and see a session attendance or treatment completion program configured for your clinic type, patient population, and treatment pathways.

Book a DemoSee How It Works →
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