💊 Pharma
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Drive adherence.
Prove every naira spent.

CareThanks gives pharmaceutical organisations a measurable infrastructure to run patient adherence programs, prescription lift campaigns, and distributor incentives — across multiple African markets from a single dashboard.

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The Challenge

Pharma has always known rewards drive adherence. The infrastructure to do it at scale in Africa has never existed.

Pharmaceutical companies spend significantly on HCP engagement and patient programs — yet most cannot measure whether those investments actually change behaviour. CareThanks changes that.

1
No measurable adherence infrastructure
Patient support programs run through reps and third parties with no real-time data on uptake or outcomes.
2
Reward programs that don't scale
Manual processes, cash disbursements, and one-off campaigns cannot scale across multiple markets or distribution tiers.
3
Rep incentives with no visibility
Distributor and rep performance incentives are managed ad hoc, with no centralised tracking or standardised reward structure.
4
Digital channels left untapped
WhatsApp and SMS penetration across Nigeria, Kenya and beyond far outpaces digital health adoption — yet most pharma programs ignore them.

Use Cases

What organisations
actually deploy us for.

Practical campaigns designed for real healthcare workflows — not generic reward templates.

01
42%

Medication Adherence at Point of Sale

Non-adherence rate in sub-Saharan Africa. Reward patients the moment they refill — no app, no friction, just a scratch card or SMS code at the pharmacy counter.

Campaign flow
→Patient purchases chronic medication at pharmacy
→Pharmacist hands scratch card or sends SMS code
→Patient scratches or texts to reveal reward
→Airtime, data, or voucher issued instantly
→Refill event logged in CareThanks dashboard
Channels
Scratch CardSMSWhatsAppUSSD
For
Chronic care patientsDiabeticsHypertensivesHIV/ARV patients
Expected outcome
Average 34% improvement in 90-day refill rates across pilot programs. Full cohort-level reporting exportable for medical affairs teams.
02

Pharmacist Prescription Lift

Incentivise pharmacists and prescribers at the point of dispensing. Configure target thresholds, track performance by outlet, and issue rewards automatically when targets are met.

Campaign flow
→Pharmacist registers on the campaign portal or WhatsApp
→Dispenses target SKU and logs via SMS or QR scan
→Weekly performance tallied against target
→Reward issued on milestone — airtime, bank transfer, gift card
Channels
WhatsAppSMSDashboard
For
Community pharmacistsHospital pharmaciesChain pharmacy staff
Expected outcome
Average 2.3× prescription lift on target SKUs within 60 days of campaign launch.
03

Rep & Distributor Performance Incentives

Structure performance-based reward programs for your entire distribution chain. Set market-level targets, track outcomes per rep, and issue rewards automatically — eliminating cash handling and administrative overhead.

Campaign flow
→Rep targets and territories configured in dashboard
→Sales data synced via API or manual upload
→Milestone achieved — reward issued to rep's mobile wallet
→Manager dashboard shows team performance in real time
Channels
DashboardAPIMobile WalletBulk SMS
For
Medical repsDistributorsTerritory managers
Expected outcome
Eliminates manual incentive processing. Full audit trail per rep, per territory, per campaign — board-ready reporting in one click.
04

Product Launch Activations

Launch new SKUs with scratch card or WhatsApp campaigns tied to purchase or prescription events. Build awareness among both prescribers and end patients simultaneously.

Campaign flow
→Printed scratch cards shipped with product launch packs
→HCPs and patients scratch to reveal codes
→Codes redeemed via SMS or WhatsApp bot
→Reward issued; brand engagement data captured
Channels
Scratch CardWhatsAppSMS
For
PrescribersNew patientsPharmacists
Expected outcome
Campaign analytics include reach by outlet type, redemption rate by geography, and time-to-redemption — enabling real-time optimisation.
05

Rural Market Penetration

USSD and scratch card delivery modes reach patients with no smartphone or data access in semi-urban and rural markets. Same campaign logic, different delivery layer.

Campaign flow
→Patient receives scratch card at rural pharmacy or CHEW visit
→Dials USSD short code on any feature phone
→Enters code and receives airtime or mobile money reward
→Location data logged for geographic campaign analytics
Channels
USSDScratch CardMobile Money
For
Rural patientsFeature phone usersCommunity health workers
Expected outcome
Extends campaign reach to the 60%+ of sub-Saharan patients outside smartphone reach — same dashboard, same measurement.
06

Multi-Market Campaign Management

Run simultaneous adherence and rep incentive campaigns in Nigeria, Kenya, Morocco, and Ghana from a single dashboard. Market-specific reward values, currencies, and delivery modes — zero duplication of effort.

Campaign flow
→Campaign template created once in the dashboard
→Market-specific reward values and delivery modes configured
→Campaign goes live simultaneously across all active markets
→Consolidated analytics with per-market breakdown
Channels
Unified DashboardAPIAll Delivery Modes
For
Multi-market pharma teamsRegional medical affairsPan-African distributors
Expected outcome
One login, one reporting view, one budget reconciliation — regardless of how many African markets your campaign spans.

Platform Impact

Numbers that
move the needle.

💊
34%
Refill rate lift
Average improvement in 90-day refill rates across adherence campaigns
🏪
2.3×
Script lift
Prescription increase on target SKUs within 60 days of pharmacist incentive launch
📍
18+
African markets
Countries where CareThanks reward modes are supported
⚡
3–5 days
To launch
Time from onboarding to first live digital campaign

Common Questions

What teams
ask us first.

QDo we need to integrate with pharmacy systems to get started?
Not to get started. For physical delivery modes — sticker labels, scratch cards — no integration is needed. For digital triggers, a lightweight API or receipt-upload flow is available.
QHow do we prevent fraud on scratch card campaigns?
Each card carries a unique, one-time code pre-registered in our system. Duplicate, expired, or out-of-region redemptions are automatically rejected and flagged.
QCan we run campaigns across multiple African markets simultaneously?
Yes. CareThanks supports multi-market campaigns from a single dashboard. Reward values, delivery modes, and USSD short codes are configured per market.
QHow quickly can a first campaign launch?
Digital campaigns (SMS, WhatsApp) can go live within 3–5 days of onboarding. Physical campaigns with printed cards or sticker labels allow 7–10 days for production.
QWhat data do we get back from campaigns?
Full campaign analytics: issuance by date and location, redemption rates by mode, cost per action, geographic breakdown, and time-to-redemption — all exportable.
QIs this compliant with Nigerian and Kenyan pharma regulations?
CareThanks operates as a rewards infrastructure layer, not a direct-to-consumer drug promotion platform. Campaigns are configured in alignment with local regulatory guidelines.

Ready to run your first
pharma campaign?

Book a demo and receive a campaign configuration built specifically for your product, market, and distribution model.

Book a DemoSee How It Works →
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