Insights & Research

Perspectives on healthcare
rewards in Africa.

Why Rewards Are the Most Underused Tool in African Healthcare

Medication non-adherence costs African health systems billions. The behavioural science behind reward programs offers a scalable, measurable solution — and the infrastructure now exists.

March 2025 · 7 min read

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Strategy

Why Healthcare Loyalty Programs Fail — and How to Build One That Doesn't

Most healthcare reward programs in Africa launch with strong intentions and deliver poor outcomes. Here is what goes wrong and what the infrastructure must get right.

February 2025 · 6 min read

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Strategy

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Perspectives on healthcarerewards in Africa.

Why Rewards Are the Most Underused Tool in African Healthcare

Why Healthcare Loyalty Programs Fail — and How to Build One That Doesn't

The HMO Retention Problem in Africa — and What Rewards Infrastructure Fixes

Corporate Wellness ROI: Why Most Programs Fail to Prove Their Value

Why Healthcare Rewards Must Be API-First

Delivering Rewards in Africa: Why Channel Choice Determines Success

Perspectives on healthcare
rewards in Africa.