📱 Digital Health
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Grow engagement.
Retain subscribers.

CareThanks gives digital health platforms an API-powered rewards infrastructure to increase DAU/MAU, drive feature adoption, and reduce churn — without building and managing a rewards program from scratch.

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The Challenge

Digital health platforms in Africa have strong acquisition numbers but struggle to convert first-time users into retained, paying subscribers.

The drop-off between sign-up and sustained engagement is the defining challenge for African digital health businesses. Reward infrastructure — proven in fintech and e-commerce — has never been applied systematically to health apps in this market.

1
High drop-off after first use
Users sign up during campaigns or referral events, engage once, and never return. There is no structured mechanism to pull them back into habitual use.
2
Low conversion to paid tiers
Freemium to premium conversion rates remain below benchmarks. There is no reward infrastructure to incentivise the upgrade decision.
3
Retention economics are broken
CAC continues to rise while LTV stays flat. Without engagement rewards, churn rates make the unit economics of subscription health products unsustainable.
4
Feature adoption is slow
New features launch to poor uptake. No structured mechanism exists to incentivise exploration and habit formation around high-value product areas.

Use Cases

What organisations
actually deploy us for.

Practical campaigns designed for real healthcare workflows — not generic reward templates.

01
+47%

Daily Engagement Streak Rewards

Average DAU lift when consistent daily engagement is rewarded with Reward Units. Configure streaks, milestones, and activity-based triggers via a single API integration.

Campaign flow
→User logs in or completes daily health action in your app
→Event fires to CareThanks API via POST call
→Streak milestone reached — Reward Units issued to in-app wallet
→User sees balance update; next milestone previewed
Channels
REST APIIn-App WalletPush Notification
For
Active usersDay 1–7 new usersLapsed users reactivation
Expected outcome
47% average lift in DAU/MAU ratio within 30 days of streak reward launch. D30 retention increases from 18% to 44% on average.
02

Subscription Retention at Risk Points

Reward users who maintain active subscriptions at 30, 60, and 90-day milestones. Proactively target at-risk cohorts — identified by engagement signals — before churn events occur.

Campaign flow
→Engagement model flags at-risk users 14 days before likely churn
→Personalised retention reward campaign triggered automatically
→User receives SMS or in-app prompt with reward offer
→Reward issued on confirmed subscription renewal or continued activity
Channels
API TriggerSMSIn-App PushWhatsApp
For
Low-engagement subscribersMonth 2–3 cohortsExpiring trial users
Expected outcome
Average 31% reduction in subscription churn rate. LTV uplift of 3.9× on rewarded cohorts versus control.
03

Feature Adoption Campaigns

Drive discovery of new product features with targeted reward campaigns. Trigger Reward Units on first use of a feature and continued engagement over 30 days — turning exploration into habit.

Campaign flow
→New feature launches — reward campaign configured in dashboard
→Target cohort notified via in-app or SMS with reward incentive
→User opens and uses feature for the first time
→Reward issued; D7 and D30 re-engagement rewards configured to follow
Channels
In-AppSMSPush NotificationAPI
For
All active usersPower user segmentsFeature-specific cohorts
Expected outcome
Feature adoption rates increase 4–6× during rewarded launch windows versus organic launches.
04

Embedded In-App Reward Wallets

Embed a native reward wallet experience within your app via API. Users see their balance, track progress toward milestones, and redeem from the CareThanks catalogue — without ever leaving your product.

Campaign flow
→Wallet SDK or API integrated into your app in 1–2 weeks
→User earns Reward Units from any in-app health action
→Balance visible on home screen; milestone progress shown
→Redemption happens in-app from curated catalogue
Channels
SDKREST APIWhite-Label Wallet UI
For
Mobile health appsTelemedicine platformsHealth tracking apps
Expected outcome
Users with visible wallet balances show 2.7× higher session frequency than those without reward visibility.
05

Freemium to Premium Conversion

Configure upgrade incentives — reward users who convert to paid tiers with a substantial Reward Unit bonus. The reward offsets perceived price friction and accelerates the upgrade decision.

Campaign flow
→Freemium user hits feature limit or upgrade prompt moment
→Upgrade offer shown with reward bonus preview
→User upgrades to paid tier
→Large Reward Unit bonus issued immediately — reinforcing the decision
Channels
In-App PromptSMSEmail
For
Active freemium usersTrial expiry cohortsPower users on free tier
Expected outcome
Freemium-to-paid conversion rate increases 2.1× when upgrade reward bonus is included in the offer flow.
06

Referral Growth Programs

Structured referral reward programs that track attribution and issue Reward Units to both referrer and new user. Reduces paid acquisition costs while leveraging your most engaged users as advocates.

Campaign flow
→Active user receives unique referral link in-app or via SMS
→Shares link with contacts; tracks referral status in app
→New user signs up and completes first health action
→Both users receive Reward Units — referrer gets bonus on new user's Day 7
Channels
In-AppWhatsApp ShareSMSDeep Link
For
D30+ active usersHigh-NPS usersPaid subscribers
Expected outcome
Referral channel CAC 55–70% lower than paid media. Referred users show 40% higher D90 retention than media-acquired cohorts.

Platform Impact

Numbers that
move the needle.

📱
+47%
DAU lift
Average daily active user increase within 30 days of streak reward launch
🔄
-31%
Churn reduction
Subscription churn rate drop among at-risk rewarded cohorts
💳
2.1×
Freemium conversion
Uplift in free-to-paid conversion when upgrade reward bonus is shown
🤝
-65%
Referral CAC
Reduction in acquisition cost for referral-acquired users versus paid media

Common Questions

What teams
ask us first.

QHow does the API integration work for in-app rewards?
CareThanks provides a REST API with full documentation. Events from your platform — logins, feature use, subscription events — trigger reward issuance via a simple POST call. A sandbox environment is available.
QCan we white-label the reward experience within our app?
Yes. The reward wallet and catalogue can be embedded and branded within your existing app interface. Users experience it as a native feature of your product.
QHow do we prevent users gaming engagement rewards?
Reward trigger rules support anti-gaming logic — minimum session duration, unique action verification, and frequency caps. Suspicious patterns are flagged in the analytics dashboard.
QWhat is the typical integration timeline?
A basic API integration for event-triggered rewards can be live within 1–2 weeks. Full embedded wallet integration typically takes 3–4 weeks depending on your tech stack.
QCan reward campaigns be A/B tested?
Yes. The campaign engine supports split testing of reward values, trigger conditions, and delivery timing. Results are tracked per variant with statistical significance indicators.
QDoes this work for platforms operating in multiple African markets?
Yes. Multi-market configurations allow reward values, currencies, and delivery modes to differ by country — all managed from a single API integration and dashboard.

Ready to build rewards into
your product?

Book a demo and see how the CareThanks API integrates into your platform stack to drive engagement and retention from day one.

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